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SM MALLS BRINGS CHRISTMAS CHEER WITH Unique Santa-THEMED Launches

SM Malls in Grand Central, Valenzuela, and Sangandaan delighted shoppers with their recent Christmas centerpiece launches, each themed around an unforgettable Santa Claus experience. From a rockstar Santa in SM City Grand Central to a melodic Santa chorus in SM City Valenzuela and a heartwarming Christmas wish scene in SM Center Sangandaan, each mall unveiled its own unique theme, drawing in families, friends, and shoppers alike.


Kicking off the festivities, the “Rockin’ Christmas” at SM City Grand Central took center stage, featuring a towering 20-foot Santa Claus rocking an electric guitar. The display, which includes a 10-meter setup surrounded by brightly lit Christmas trees and towering speakers, creates a visual of Santa as a rock legend in his own right. Santa's transformation into a rock legend symbolizes the joy and creativity of the holiday season," remarked Mall Manager Engr. Christian Bryan Umali. Striking chords of excitement and creativity, the display not only captivates the eye but also serves as a perfect backdrop for Instagram-worthy moments, inviting visitors to snap photos with Santa and share the joy. SM City Grand Central promises holiday surprises at every turn, from Christmas markets to family-friendly activities, ensuring that the festive spirit resonates throughout the shopping experience.

1.SM City Grand Central brings early Christmas cheers as dancers revel and electrify the crowd during the Rockin’ Christmas Launch.
SM City Grand Central brings early Christmas cheers as dancers revel and electrify the crowd during the Rockin’ Christmas Launch.

SM City Valenzuela embraced tradition with a touch of spectacle in its “Christmas Chorus” display. A choir of 6-foot-tall Santa figures harmonizing under 30-foot Christmas trees, captivate visitors with twinkling lights synchronized to festive music. The display will serve as the centerpiece for the season filled with musical performances from local talents while creating a breathtaking visual and auditory spectacle that invites all to bask in the spirit of the season.

SM City Valenzuela unveils a stunning Christmas wonderland, featuring a joyful choir of 6ft Santa Clauses harmonizing beneath majestic 30ft Christmas trees. Thousands of twinkling lights illuminate the scene, creating a captivating visual and auditory spectacle that enchants shoppers and visitors alike this holiday season.
SM City Valenzuela unveils a stunning Christmas wonderland, featuring a joyful choir of 6ft Santa Clauses harmonizing beneath majestic 30ft Christmas trees. Thousands of twinkling lights illuminate the scene, creating a captivating visual and auditory spectacle that enchants shoppers and visitors alike this holiday season.

SM Center Sangandaan wrapped up the celebrations with “Christmas Wishes,” a display featuring a 15-foot Santa seated in an oversized red chair beside a majestic, 25-foot golden-star-adorned tree. The ‘Christmas Wishes’, designed to evoke warmth and generosity, offers a cozy setting for families and visitors. The display is set to attract crowds from across the metro, transforming SM Center Sangandaan into a go-to destination for festive family gatherings, memorable photos, and early holiday shopping.

SM Center Sangandaan wrapped up the holiday celebrations with “Christmas Wishes”. Guests marveled at a stunning 15-foot Santa lounging in a giant red chair next to a majestic 25-foot tree, adorned with sparkling golden stars.
SM Center Sangandaan wrapped up the holiday celebrations with “Christmas Wishes”. Guests marveled at a stunning 15-foot Santa lounging in a giant red chair next to a majestic 25-foot tree, adorned with sparkling golden stars.

As SM Malls invite everyone to explore these spectacular setups, each distinct Santa-inspired theme reflects the season’s joy, warmth, and sense of community, sparking holiday memories that will last a lifetime.

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